Press

Business from scratch. What two corporatists and their relatives want to invest half a million euros in and where the idea came from

We've put everything we've accumulated in our corporate years into business. I worked almost ten years at Colliers (real estate consulting firm - ed.) and then I moved into education at The Entrepreneurship Academy, where I'm in charge of developing entrepreneurial programs - that's how I got the bug. My husband, Lucian, still works in Colliers, and my brothers-in-law, Nicolae and Cristina Mihai, are small entrepreneurs in Brasov, running a curtains and drapes workshop", says Oana Opriș.

In is IN!

We all want comfort and quality in our homes, and linen fabrics continue to be at the heart of both trends and preferences. Durable and easy to care for, linen provides warmth in winter, lets the skin breathe in summer and gets even better with age. This idea gave birth to the premium brand Genuin, a family-run business based in Brasov, which tackles the home deco industry with a wide range of bedding for adults and children.

Genuin: the family business from Brasov that (re)brings flax into Romanians' homes

Re-using used materials, no buttons, wrapping in paper, these are just some of the attributes that make Genuin a more sustainable business. For the Genuin team, sustainability starts, first and foremost, with the materials they offer their customers.

Oana Opriș, Genuin co-founder: "My story? 2 children, a happy couple and a successful business"

Life knows how to lead you to the point of maximum inflection. January 2023 was that point. I decided to work with myself to support this complexity. 2 young children, a family business and a couple that I want for the future. Therapies, new knowledge, presence and lots of self work helped me make 2023 a year of change. I became a leader in my life, not just in business.

The biophilic current in interior design. The illusion of separation

From our digitalized and often too white cubes, we live the illusion of separation and even superiority over nature. The connection with nature, built in the long history of development of our species, cannot be lost. We need nature like breathing, the connection with it is the path to better physical and mental health.